|
If your
site is not optimized, then you're providing the search
engines with incorrect information about your site that
will result in poor rankings. To achieve high
positioning for relevant keyword terms, your site must
effectively exchange information with the search engine
robots when they visit your site.
Search engines want the
most "relevant results" for their users. The
engines are saying... "play by these rules and we'll
include you in our search engines database" Problem is,
most people are not aware of these rules and think once
their site is designed, you simply start submitting to
the engines. Nothing could be further from the truth!
In fact, search engine optimization should be taken into
consideration prior to site design if at all possible.
However, using our guidelines below, you can better
understand why we suggest the following optimizations
prior to the continuation or beginning of any search
engine submission campaign.
Keyword Popularity Optimization -
First we research what the most "popular" keyword terms
related to your business. We provide you with an actual
list of keyword terms and the number of times they were
looked up the month prior. Why be #1 for a keyword term
that is rarely searched for? Let our search engine
optimization experts do the work so you don't have to.
Page Text Optimization
- We make page copy suggestions using the popular
keyword terms discovered in our "Keyword Popularity"
research. You simply incorporate this "power copy" into
the text of your web page. Or our designers can do it
for you. Keywords must appear within the actual text on
a page if you expect the engine's to give you credit for
them.
Image ALT tag Optimization -
Some engines read "micro content" or ALT tags as if it
were actually visible text on the page. By entering a
short "relevant" statement which includes a keyword or
two, you can use ALT tags to increase your keyword
density resulting in a favorable bump in some engines.
Meta Tag Optimization
- Certainly not the cure all, but if you compare
a search engine to a library. You can easily see that a
web site submitted without optimized meta tags is like a
book being randomly stuck on a shelf somewhere. A person
looking for it may find it and read it, but the chances
are unlikely. Same with engine's, they need to have a
better idea of where your site should go in their index.
If you blindly submit your "non-optimized site"
you're rarely going to be found and with good reason. So
get optimized meta tags first, then submit! Hint:
optimized means popular keyword terms are used effectively
in the keyword string itself!
Properly formatted meta
tags insure that when a search engine sends its "robot
or spider" to crawl your site and gather information
about your web page. The optimized content in those tags
will help your site obtain much higher rankings than if
you don't have your meta tags optimized.
|
